Insights, frameworks and stories about finding Product-Market Fit
Insights, frameworks and stories about finding Product-Market Fit
Running cohort analysis in Excel gives you a clear view of how user groups behave over time, letting you spot retention trends and product issues early. This guide shows how to build a simple yet powerful Excel model that turns…
Early-stage products don’t grow because they acquire users—they grow because users reach value quickly, stick around, and bring others. I focus on activation, retention, and referral because almost every breakout product shows strong signals in these three startup metrics long…
A healthy retention curve shows how quickly new users find repeat value, and it exposes the exact points where your product strengthens or loses engagement. I use it to see whether early activation sticks, whether long‑term value compounds, and how…